BMX Racing Olympic Games And Beer?
Beer Adds A Mixed Message - Athletes Doping You Would Think.
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Gene`s BMX News ( Commentary Quote ) -- 06/17/2008 The International Olympic Committee (IOC), the Beijing Organizing Committee the Games of the XXIX Olympiad (BOCOG) Anheuser-Busch announced that Budweiser will be the official beer sponsor of the Beijing 2008 Olympic Games. Budweiser Beer an official sponsor for both the 2008 Olympic Games in Beijing and China's Olympic Team. The money is good but one big thing, The sport of BMX Racing is a popular sport of millions of youth riders that are under the age of 21. So why is the IOC & Anheuser-Busch pushing beer adds in front of millions of BMX riders and youth? - BMX is a youth sport. In June 2008 as we where watching TV (NBC) an Olympic TV add was seen showing Budweiser Beer and Olympic athletes for the 2008 Games. Giving fact that the Olympic TV add was not targeted to BMX but fact that since BMX is in the 2008 Olympic Games it has millions of youth watching. We understand that Budweiser Beer/Anheuser-Busch helps pay some of the Olympic Game bills;- But we say this; Since the IOC International Olympic Committee in 2003 added BMX in to the 2008 Olympic Games we have seen a good hand full of PR quoting that the IOC to adapt to capture Teenagers and Youth interest, to adapt to meet the taste of today's young generation. So they, The IOC and Anheuser-Busch are doing this by putting Budweiser Beer TV adds in front of millions of youth may they be in to BMX or not. Beer around sports, a form of young athletes doping you would think? Alcohol is a drug! - It alters your mind, body and emotions. It is also the nation's largest youth drug problem. So why is it even around the Olympics. As a BMXer Im going to say with the 08 Budweiser Beer Olympic athletes TV adds that it sends some big time mixed messages to the teenagers and youth interest in the sport of BMX let a lone BMX in the Olympic Games. Over the last few weeks a small hand full of press has been seen in the news wires of some people quoting questions about Beer being at some of the sanction BMX race track events in the USA. It somewhat looks like a problem of beer, booze, alcohol for BMX is starting to form up. Just this year 2008 Gene`s BMX left a BMX event and went home in the middle of the event due to peoples abusive actions of drinking beer. But now with the Olympic Games TV adds giving mixed messages with the TV Beer adds, I guess I need to go learn how to drink a Budweiser Beer. In all, beer, booze, alcohol should not be around the sport of BMX. Even in the 2008 Olympic Game TV adds as it gives mixed messages to the teenagers and youth interest in the sport of BMX Racing. NBC hypes the Olympics as hip to the youth, but the TV Beer ads for the 08 Olympic Games are not in good taste targeting the youth. _______________________________________________________________ Here is a PR news clip the was found on the web out of a small hand full, The most of all other PRs of topic quote of the same. * Budweiser To Be Official Beer At 2008 Olympic Games *Budweiser Anheuser-Busch has been named the "official internationalbeer sponsor" for the 2008 Olympic games to be held in Beijing China. The deal gives Anheuser-Busch, the maker of Bud, the right to use the Games' logo for promotions in China and 29 other countries. The logo will appear on packaging, P-O-S materials, sales promotions, branded merchandise and other marketing materials. This marks Anheuser -Busch's first sponsorship of a Summer Olympic Games held outside the United States, the company said. Budweiser, which has been an official sponsor of the China Olympic Team since 2000, has also extended its agreement with the team through 2008. Terms of the deal were not disclosed. China is an important market for beer makers, considered one of the largest-volume and fastest growing beer markets in the world. Anheuser-Busch has invested more than $1 billion in Chinese breweries including the Budweiser International Brewing Co. in Wuhan, the Harbin Brewery Group Ltd. in Harbin and the Tsingtao Brewery Co., Ltd in Qingdao, the company said. Budweiser is also the "official beer" sponsor of the 2006 Winter Games in Torino, Italy. _______________________________________________________________ Budweiser 2008 Summer Olympics Promo (NBC) YouTube Video. Matthew Moon performs the song "Don't Change 4 Me" during a Budweiser sponsored 2008 Summer Olypics promo on NBC. BMX Racing is shown for about 1/2 sec in this Budweiser Promo. Source: June 25, 2008 - www.youtube.com/watch?v=5ryoVlsd12s = Video 404ed. _______________________________________________________________ ADDED NEWS: Anheuser-Busch Renews U.S. Olympic Team SponsorshipCOLORADO SPRINGS, Colo. ( USOC News ) -- 07/17/2008Anheuser-Busch and the U.S. Olympic Committee (USOC) today announced the iconic American brewer's renewed commitment to the athletes and organizers of the U.S. Olympic Team, extending its exclusive malt beverage sponsorship through 2012. Anheuser-Busch's sponsorship of the USOC spans more than two decades and 13 Olympic Games and Olympic Winter Games. Budweiser has been an Olympic supporter since 1984 when the brand was the official beer sponsor of the Olympic Games in Los Angeles. Anheuser-Busch backs its U.S. Olympic Team sponsorship with significant media buys on NBC and affiliated networks during the Olympic Games, as well as select athlete and National Governing Body sponsorships, retail point-of-sale and promotional items in stores nationwide. "No sporting event or property embraces the American passion for pure competition and athleticism like the U.S. Olympic Team and the Olympic Games," said Tony Ponturo, vice president of Global Media and Sports Marketing for Anheuser-Busch, Inc. "Budweiser is an American icon that is proud to support the U.S. Olympic Team as ambassadors to the world." "Anheuser Busch has proven to be an invaluable partner to the U.S. Olympic Committee, and its support of the U.S. Olympic Team helps enable our athletes to pursue their dreams," said USOC Chief Executive Officer Jim Scherr. "The continued partnership between these two iconic, American brands through 2012 reflects Anheuser-Busch's commitment to supporting tomorrow's Olympic athletes, as well as the strength and value of the U.S. Olympic Team brand and the Olympic Movement worldwide." Budweiser is the official international beer sponsor of the 2008 Olympic Games in Beijing, China, and is the exclusive alcohol beverage and non-alcohol malt-based beverage sponsor of the 2008 Olympic Games telecasts on NBC and its cable and Latino properties. Budweiser and Bud Light also sponsor the U.S. Soccer Federation and the U.S. Ski and Snowboard Association, as well as 25 National Olympic Committees including China, Russia, Great Britain and Australia. "Sponsorship of the U.S. Olympic Team provides Anheuser-Busch with an opportunity to reach adult beer drinkers around the globe and, at the same time, gain national and international exposure for Budweiser and the company's other brands," Ponturo added. "We'll continue to develop an association between our beer brands and the marks and designations of the U.S. Olympic Team and U.S. Olympic Committee in a variety of ways, which may include television, print, radio and outdoor advertising, as well as packaging, merchandising and point-of-sale materials." CC - ( http://teamusa.org/news/article/2632 ) ----------------------------------- Gene`s BMX News ( Quote ) -- 07/17/2008 Looking at the UCI and the IOC Rules for the 2008 Olympic Games Quote on Quote - Alcohol = Doping. So, This is just for the 2008 Olympic athletes we say ok, But it is ok for them to push Alcohol to the under aged youth? I find that vary interesting when the IOC and UCI and NBC TV hypes the Olympics as hip to the youth. Budweiser = Alcohol, It should not be around via the Olympics and the sport of BMX in all and even as sponsors as it does give youth mixed messages. _______________________________________________________________  BMX Olympic Games in Beijing, China - August 8th - 24th, 2008 2008 BMX Olympics Information _______________________________________________________________ ***** Gene`s BMX ***** All Things Northwest in BMX! http://www.genesbmx.com |
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